Logo Research

From the research I have done most logos from the late 19th, early 20th century were type based and very decorative. There were some that were more image based, but they still included very decorative elements. Whether they were image or type based all were very flat. Logos continued to evolve they would stay simplified and loose the decorative elements. The type of media these logos would be found in had a lot to do with the actual designing of the logos. With modern day mass communication through media, logos are more elaborate and don’t appear flat. Type based logos have survived and done very well, Coke is one of the most recognized logos ever. Logos should always be simple and effective. They should be able to be placed in a number of different types of media as well should be legible at most sizes.