Design for a printing company by Piet Zwart 1930.
DaDa truly influenced this and this direction truly influenced how we see layout today. It was practically unheard of to use this type of visual in the time period just after WWI.
Hermann Eidenbenz - grafa international poster 1936
Beautiful poster from Swiss designer Hermann Eidenbenz. Hermann also designed the Clarendon typeface.
MOTOR COUNTER (1932) | Artist : OTTO BAUMBERGER (1889-1961)
International Automobile & motorcycle exhibition, Vienna (1930) | Artist : Hermann Kosel
Led by the best designers in the decorative arts such as fashion, and interior design, Art Deco affected all areas of design throughout the 1920s and 1930s, including architecture and industrial design, as well as the visual arts such as painting, the graphic arts and film. At the time, this style was seen as elegant, glamorous, functional and modern.Art Deco moved away from the soft pastels and organic forms of Art Nouveau and embraced influences from many different styles and movements of the early 20th century, including Neoclassical, Constructivism, Cubism, Modernism, and Futurism. Its popularity peaked in Europe during the Roaring Twenties and continued strongly in the US through the 1930s. Although many design movements have political or philosophical roots or intentions, Art Deco was purely decorative. Art Deco experienced a decline in popularity during the late 1930s and early 1940s, but experienced a resurgence in the 1960s
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